GETTIN’ PEACHY FOR JULY 21 - POP-UP DINNER SERIES FOR CHARITY ANNOUNCED

19-PEACHFEST_700X430.jpg

PEACHFEST ANNOUNCES POP-UP DINNER SERIES FOR CHARITY
PEACH FESTIVAL GETTIN’ PEACHY FOR THIRD ANNUAL CELEBRATION

A Hyper-Local Peach-Infused Lineup of Notable Chefs, Farmers and Sponsors will 
Showcase the Best of Georgia at this Summer’s Top Culinary Event

ATLANTA — (JULY 2, 2019) With a booming peach season and an extraordinary list of participating chefs, Peachfest is determined to celebrate one of the best crops in decades. The third annual PeachFest (www.peachfest.org) celebration will open its doors Sunday afternoon, June 21 with more than 65+ food artisans, pastry chefs and barkeeps in a statewide peach-feast at Peachtree Center. Additionally this week, festival organizers secretly announced a pop-up dinner series for peach enthusiasts who want an intimate culinary experience called “The Secret Peach Society” to be held at Watershed one week earlier. Tickets for the festival and dinner can be purchased on the website.

“After three years (2016, 2017, 2018), ranging from devastating to moderately good harvests, peach farming has finally flourished this year. While we celebrate this change for the better, we must also remember to be grateful for our farmers,” says Brady Lowe, Director of Piggy Bank. “Without hands in the dirt, we would never see food on our plates and that’s what Peachfest is all about.” 

“The Secret Peach Society” pop-up dinner series will be held July 12,13,14 and 15 at Watershed on Peachtree Road and will benefit two amazing causes. Each night features one seating where guest chefs personally cook for 20 people in a private dining room inclusive of a grilling area and dedicated open bar featuring select brands from Remy-Cointreau. Guests can expect hand-crafted cocktail pairings, education, grilled tomahawks and total peach madness in an all-inclusive dining experience. Each feast is priced at $105, and includes a silent auction item to benefit charity and brings together celebrated chefs and thought leaders to highlight sustainable food sourcing through conversation. Charity representatives Brady Lowe of Piggy Bank and Jon Jackson of Comfort Farms will be attendance to lead conversations.

Official Host: Peachtree Center, 225 Peachtree Street NE 
When: Sunday, July 21, 2019
Time: 3 p.m. for VIP entry, 4 p.m. for General Admission; ends at 7 p.m.
Tickets: VIP Access, $100; General Admission, $70. RSVP online www.peachfest.org

General Admission $70
Entry to the all-inclusive afternoon affair gets you peach-centric dishes of all varieties, beer, wine, cocktails and much more curated by some of the leading influencers in the city’s food and beverage industry. For a deep dive into past Peachfests, watch the overview video.

VIP Access $100
Ticket offers guests an extra hour of the festival which includes limited dishes, reserve spirits and more time to mix and mingle with the chefs, distillers and farmers.

Here is a look at the incredible lineup of chefs and farmers behind the peach-inspired culinary revival Peachfest: Hector Santiago of El Super Pan, Andre Gomez of Porch Light Latin Kitchen, Julio Delgado of Minnie Olivia Pizzeria, Justin Sutherland of Handsome Hog, Drew Van Leuvan of Seven Lamps, Matt Marcus of Watershed, Shay Lavi of Rozina Bakehouse, Mykel Burkhart of Miller Union, Mia Orino + Carlo Gan behind the infamous Kamayan Pop-Up, Casey Burchfield of The Ritz-Carlton Reynolds, Lake Oconee / Linger Longer Steakhouse, Rusty Bowers of Chop Shop & Pine Street Market, Gilles Schreiber of The Ritz-Carlton, AG, Jessica Hall of Char Korean BBQ and Grill, Nick Leahy of Aix, Jeb Aldrich of Tiny Lou’s, Hotel Claremont, Pat Pascarella of The White Bull, Roberto Guzman of Bar Margot / Four Seasons Atlanta, Jon Jackson of Comfort Farms, John Short of Pearson Farm, Alex Shear of Stone Mountain Cattle, Charlotte Swancy of Riverview Farms, Marc & Lydia Mousseau of Hamthropolgy, Michael Schenck of Turnip Truck, and Cory Mosser of Natural Born Tillers, Revolution Doughnuts, Elodie Westover of Full Commission, Tim Stevens & Jason Stern at From the Earth Brewing, Stevenson Rosslow of Wrecking Bar, Paul Westin of Rathbun’s, the team at Butter & Cream, S&J's Woodfired Pizza, Archna Becker of Bhojanic, Judd Foster of South of Heaven BBQ, Hudson Rouse of Rising Son, Travis Kirkley of Oak Steakhouse, Steven Lingenfelter of Illegal Foods, Chad Clevenger of Alma Cocina, Josh Aaron of Chops & Hops, Alex Friedman of Bistro off Broad & Lobby at the Maddox and Terry Koval of Wrecking Bar and the brand new The Deer And The Dove to name a few. For a deep dive into past Peachfests, watch the overview video

Peachfest would like to thank its sponsors behind the robust food and beverage experience including  our Official Host Peachtree Center, Pearson Farm, Remy Cointreau, Westland Single Malt Whiskey, Bruichladdich Scotch, Cointreau, Mount Gay Rum, Botanist Gin, Genuine Georgia LLC, Georgia Peach Council, Ketel One Botanical, Bar None Non-Alcoholic, Royal Oak Charcoal, Topo Chico, Simple Man Distillery, The Long Drink, Ste. Michelle Wine Estates, John Boos & Co., Taste Network, Pantry Atlanta, M-Squared Public Relations, Dining Out Atlanta, Atlanta Food Walks, Central Atlanta Progress, Turnip Truck, Grant Wallace Farms, Chef'n at Lifetime Brands, Peachtree Tents, FlatironCity, Community Farmers Market and the Georgia Farmers Market Association.

During the summer, you can find Pearson Farms’ beloved peaches at markets all across the city, including every weekday at Peachtree Center’s Green Market. A full list of markets where Pearson Farm peaches are available for purchase can be found here.

About Peachtree Center:
Peachtree Center, developed by renowned architect John Portman, is an office, retail and dining destination in the heart of Downtown Atlanta. Comprised of six high-rise office buildings and more than 50 shops and restaurants in The Hub, Peachtree Center is centrally located over a MARTA station and adjacent to three hotels accessible by pedestrian bridges. Banyan Street Capital, one of the largest private office owners in Atlanta and throughout the East Coast, recapped Peachtree Center in 2014 after a nine-year association with the property, with the vision of creating enhanced community and a modern, vibrant environment for tenants. For the latest information on Peachtree Center, visit www.peachtreecenter.com and www.marquistowersatl.com engage with Peachtree Center on Twitter, Instagram and Facebook.

About Piggy Bank 
Launched in 2015, Piggy Bank is creating a farming sanctuary for heritage breed pigs, many of which are endangered.  Piggy Bank will provide genetics and access to shared business plans for raising heritage pigs to emerging family farms. Piggy Bank aims to change the future of food by creating a community in which small farmers can learn about safer, more responsible practices and share genetics, livestock, and the very information needed to thrive as small businesses. Piggy Bank is building a model of socially responsible agricultural transparency. Piggy Bank proudly operates as a project of the Multiplier, a 501(c)3 tax-exempt nonprofit organization which accelerates impact for initiatives focused on protecting and fostering a healthy, sustainable, resilient, and equitable world. For more information or to donate, visit www.piggy-bank.org or follow @PiggyBankOrg on Twitter. Watch the video http://j.mp/PIGGY_BANK

MEDIA CONTACTS:
Haley Haas, Peachtree Center
E: hhaas@thewilbertgroup.com
P: 678-446-0148

Marsha Archer, M-Squared Public Relations
E: marsha@msquaredpr.com
P: 404-303-7797 ext. 4

Social handles:
Instagram:
@ATLPeachFest @PeachtreeCenter @PiggyBankOrg @GrowaFarmer @GaPeachCouncil
Twitter: @ATLPeachFest @PiggyBankOrg
Facebook Event: https://www.facebook.com/events/299568977380687/
Hashtags: #goodfood #sustainable #georgiagrown #peaches #peachpuppy #bbq #pizza #paleo #cocktails #icecream #beer #wine #festival #events #charity #foodies #fun #peachfest 

HIGH-RESOLUTION VIDEO & IMAGES (MUST CREDIT PEACHFEST)

Video 1 - Caption: Peachtree Center is excited to host excitement culinary festival dedicated to Georgia Grown peaches! Food lovers rejoice while supporting local producers, chefs and farmers at Downtown’s most important culinary gatherings this summer with it’s warm southern-hospitality. 
Image 1 - Caption: Serving surprising combinations of creative peach cookery and incredible beverage pairings make this event a hot ticket for foodies this Summer.
Image 2 - Caption: Enjoy a variety of peaches in season, from peach infused sausages to peach punches. Local chefs and barkeeps bring their best game to showcase a new downtown experience. 
Image 3 - Caption: Hundreds of food lovers meet this July in Downtown Atlanta to celebrate Georgia grown peaches, gourmet pigs, wines, beers and spirits while discovering a new Downtown culinary experience.

Brady Lowe